Gummy Supplements are commonly a popular way of persuading children to consume vitamins and minerals while thinking they are getting a sweet treat. However, the gummy supplement trend is picking up with adult consumers. Brands such as Sugar Bear Hair have thrived using celebrity endorsements and influencers to grow within the millennial market.
The increasing popularity of gummies is surprisingly not from child consumption but from adults. With adults taking more vitamins than children, naturally, there is a large market opportunity for developing gummy items for men and women. The idea that bringing the nostalgic effect of a gummy vitamin will drive sales, as well as the novelty of a sweet providing you with daily nutrients.
As the requirements of a healthy lifestyle are becoming more apparent to the population, nutrition is at the top of consumers’ minds today. Convenience is key for busy lifestyles, with taste following a close second for influencing purchasing decisions. This gives the potential for the format of gummy supplements to climb into adult supplement ranges everywhere.
A 2016 report into Vitamins, minerals & supplements by Mintel stated that “supplement shoppers are looking at gummies because they like a fun and tasty approach to vitamin and mineral consumption.” Associating the gummies with sweets makes them a more enjoyable experience and easier to include within a daily routine.
In a recent article containing cited data from Nutrition Business Journal, gummy supplements accounted for 7.5% of the $6 billion multivitamin market in the US in 2016. In 2017, gummy products now account for $1 billion out of the $41 billion supplement market, which is up 25% since the previous year.
In 2018, gummy supplements are continuing to gain traction. The global gummy supplements market is set to continue growing with an annual growth rate of 5% over the next 8 years, reaching $4.17 billion by 2025 which is up almost $3 billion since 2016. Consumer behaviour is driving the demand for alternate delivery forms in the nutritional supplement range. The baby boomer generation statistically takes more tablets or pills than younger generations. These pills are often large, frequently needed and the number of vitamins and minerals an ageing consumer needs can become inconvenient and more of an annoyance than a benefit.
Our gummy formulas are designed to meet all consumer nutritional needs. Offering both children and adult gummies with affordable pricing, popular formulas and great lead times, we will work with you to achieve the highest standard of gummy supplement.
Whether you are looking to create a new product or add to your existing range, Supplement Factory strives to make your private label experience as efficient and relaxing as possible. From queries regarding ingredients, formulation, packaging and design, our experienced team will help you every step of the way. With a wide range of exciting products available, contact us today to see why we are the UK’s leading food supplement contract manufacturers.