The global dietary supplements market size was valued at USD 133.1 billion in 2016 and is projected to accelerate at a CAGR of 9.6% from 2016 to 2024. Rising awareness towards weight management among working professionals as a result of extensive brand campaigns by nutritional product manufacturers is expected to have a substantial impact.

The vitamins and minerals sector has dominated the market regarding market share, accounting for around 40% of global demand in 2018. Multivitamin products in the form of tablets and capsules are majorly used in day to day routines and are widely acknowledged to maintain a healthy lifestyle.

The sports nutrition sector accounted for around 12% of the global dietary supplements market in 2018, with their high consumption from sportsmen, athletes and bodybuilders. Availability of sport nutrition products within supermarkets, convenience stores and online expected to spur the market demand.

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