Fortune Business Insights valued the global dietary supplements market at USD 100.92 billion in 2025 and projects it to reach USD 219.31 billion by 2034, a compound annual growth rate of 9.11% from 2026 (report updated September 2026). Wider awareness of weight management and everyday health continues to support demand.
By product type, vitamins lead the market, with a projected share of 37.99% in 2026 (Fortune Business Insights). Multivitamins in tablet and capsule form are everyday staples for many consumers.
Sports nutrition is one of the most active categories for brands, with athletes and gym users buying powders, capsules and tablets through supermarkets, convenience stores and online.
Which will be the next trending industry?
