Amaranthus Cruentus Extract
Amaranthus Cruentus Extract is derived from the seeds of the Amaranth plant and is celebrated for its rich nutritional profile, including a high protein content and a wealth of antioxidants.
Cardio health
Skin health
Workout performance
Origin of Ingredient
Amaranthus Cruentus, commonly known as Amaranth, is a species of annual flowering plant that originates from Central America but is now cultivated widely across the globe. It thrives in various environmental conditions, making it a versatile crop.
The extract is typically obtained from the plant’s seeds, known for their dense nutritional value, and has been used historically as a staple grain and a medicinal herb.
History of Ingredient
Amaranth was a crucial food and medicinal source for the Aztecs, who revered it and included it in their religious rituals. After falling out of favor due to colonial agricultural policies, it has seen a resurgence as a healthy food in modern times.
In traditional medicine, Amaranth was used for various conditions, from minor infections to severe diseases related to inflammation and the cardiovascular system. Its application in traditional practices underscored its potential, which is now being recognized in contemporary health and wellness circles.
Scientific Makeup of Ingredient
Amaranthus Cruentus is rich in protein and contains all essential amino acids, making it particularly valuable for plant-based diets. It is also a good source of lysine, an amino acid often lacking in vegetable proteins.
The seeds contain vitamins (especially Vitamin E and B-complex), minerals (including iron, magnesium, and phosphorus), and squalene. This antioxidant compound is rare in the plant kingdom but abundant in Amaranth.
Research indicates that Amaranthus Cruentus Extract can significantly reduce LDL cholesterol and improve overall lipid profiles, contributing to better heart health. Its antioxidant properties also protect against oxidative damage and may enhance longevity and vitality.
Further studies have demonstrated the skin-enhancing effects of amaranth oil, which can be attributed to its high squalene content. This compound moisturizes the skin and provides a protective barrier against environmental stressors.
In several jurisdictions, including the United States and the European Union, Amaranthus Cruentus is considered safe for consumption and used in various food and supplement products. Claims about its health benefits, particularly those related to cholesterol management and anti-aging properties, must be well-supported by scientific evidence.
Manufacturers must comply with local regulatory requirements when making health claims, ensuring they do not overstate the benefits or suggest unverified medicinal uses.
Health claims on food supplements in the UK and EU must be authorised, and our technical and quality team checks label wording for compliance before a label is approved.
