If you attended Supply Side West in Las Vegas last week you will likely be aware that the biggest news on the block is CBD. The show was confused between a supplement industry that had little innovation that could support European claims and the ever-expanding cannabis industry that was clearly willing to pay for stands to fill the declining gap of supplement vendors willing to splash the cash.
It isn’t new news that Europe stunted its own growth with the EFSA approved claims list. The rest of the world embraces branded supplements and their benefits that are represented by various published studies. Meanwhile, EU brands are still making vitamin C claims to support their collagen products.
Enter sustained release technology
The benefits of vitamins, minerals and trace elements are well known to us all. We are also well aware of the questions surrounding bio-availability and if the supplements containing our favourite ingredients work as well as they should.
Considering effectivity, the new product development team at Supplement Factory have developed a range of pellet-based products that meet the needs of athletes and casual supplement users. The latest product is a 4 hour, sustained release multivitamin that contains the powerful and much respected Ashwagandha.
Containing a whopping 23 ingredients, this cutting-edge innovation is set to be a real hit for a range of brands that have chosen to work with us on the product. “Over time we have improved the product’s visual impact and now we are able to offer it brands across the globe that want genuine innovation that is social media friendly”, Says Lee Smith, Founder of Supplement Factory. “Producing a unique product is very hard these days when you see all of the supplements on the market, if you want good user-generated content for social, you have to produce things that look as good as possible and have a unique approach to what is already accepted as mainstream”.
What’s in it?
The list is long, 23 ingredients long and they all serve a purpose. All of the major ingredients that you would expect to see in a daily multivitamin ae present and in doses that will support your customers’ expectations. Check them out below:
- Ashwagandha Powder
- Vitamin C (as Ascorbic Acid)
- Vitamin B3 (as Inositol Hexanicotinate)
- Zinc (as Oxide)
- Vitamin B6 (as Pyridoxine HCL)
- Vitamin B2 (as Riboflavin)
- Vitamin B1 (as Thiamine Mononitrate)
- Vitamin B5 (as Calcium Pantothenate)
- Iron (as Ferrous Sulphate)
- Manganese (as Gluconate)
- Boron (as Amino Acid Chelate)
- Citicoline
- Saw Palmetto (3-8% Fatty Acids)
- Copper (as Oxide)
- Folate (as Folic Acid)
- D-Biotin
- Iodine (as Potassium Iodide)
- Vitamin K (as Phytonadione)
- Lycopene
- Selenium (as Sodium Selenite)
- Molybdenum (as Amino Acid Chelate)
- Chromium (as Chelate)
- Vitamin B12 (as Methylcobalamin)
How can this work for our brand?
This formula is off-the-shelf, so you can add it to your brands line up quickly by making an enquiry to us. If you wish to have a variable version, this can be arranged too. The important thing is to decide if this technology fits with your brand and the approach that your customers expect from you.
If you have any questions, be sure to leave them in the comments below and I’ll get back to you. Or, you can contact us via our contact form in the header bar at the top of this page.
By Lee Smith
Lee Smith is the Founder of Supplement Factory, a 2-factory food supplement business in the heart of Kent, UK. Lee is also one of the original forefathers of the FORZA brand, which is distributed all around the world. He has worked in the food supplement industry since 2007 and contributed and written articles for The Daily Mail, The Sun, The Mirror, OK magazine and various online publications.