We created 4 SKUs to launch into Primark UK and Ireland, this was for a trail purpose to see which SKUs worked best and the feedback received from the target audience.
We created 2 capsules, 1 gummy and 1 powder, with the gummies being the top product from feedback.
The products went through a 3rd party quality evaluation, which at times was challenging for the team, there was a dedicated team working to gather information, request samples.
This project was 1st ever time we had completed this type of work, however now we understand the importance of this review, we are prepared for any future orders.
The trial was completed for all 4SKUs the sales was strong on the gummies.