Estrid is a Swedish e-commerce business based on subscriptions selling online female razors, body care and supplements. Its mission is to provide an affordable, quality razor that’s not influenced by gender-based pricing and gives users control over how and when they choose to shave. All their products are vegan and cruelty-free.

The Brief

Estrid approached Supplement Factory with the request of creating a range of unique bespoke food supplements that are 100% vegan, using a balance of high-quality vitamins and minerals with traditional botanical ingredients.

Sustainability is at the core of their brand so the packaging was vital as they wanted to offer a refillable subscription model with premium packaging that didn’t end up in landfill and actually reduced the amount of waste compared to traditional supplement products.

Science is also crucial to their products so they wanted to ensure that all ingredients were as bioavailable as possible, as well as utilising branded ingredients with supporting clinical studies to provide their customers with the very best.

The Results

Supplement Factory worked with Estrid to create a range of supplements that focused predominantly on female health and wellbeing which targeted a wide range of lifestyle challenges from vaginal hormone imbalances, skincare concerns as well as PMS, stress, anxiety and mental focus and clarity.

The launch has been a huge success and we are excited to watch the ‘Its April’ brand go from strength to strength with many more exciting products still to launch.

To discuss how we can support you in developing and manufacturing a range of vegan friendly products long with vegan friendly packaging, get in touch today for a quote.