Elemis are a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertise and available in over 45 countries, Elemis believe in ‘truth in beauty’.
Elemis wanted to create a food supplement that supported their existing Pro-Collagen skin care range. The obvious choice would be to use Bovine or Marine collagen, however, as an all-Vegan brand we had to look at alternative ingredients that would combat the signs of aging by reducing the appearance of fine lines and wrinkles, whilst improving skin hydration, elasticity and skin tone. Using key ingredients such as Hyaluronic Acid, Antioxidants, Zinc, Vitamin A and Vitamin C we created a product that exceed expectations has proved to be incredibly popular with their customer base.
In addition to the NPD, Elemis also wanted our advice on how to improve their existing Cleanse and Renew supplement programmes. These focus on detoxing and supporting weight loss, as well as improving energy and overall digestive health. Consisting of capsules, probiotics and powder products, Elemis wanted to revisit the formulations to ensure the highest quality ingredients were being used whilst adding in some extra hero ingredients to improve the products efficacy. In addition to improving the formulations, Elemis also wanted to reduce the packaging waste of their product and ensure they were only using recyclable packaging options to meet their corporate sustainability objectives. We worked with them to create bespoke packaging using only FSC board whilst ensuring the product kept its luxurious premium feel.
Scientifically proven success is key to Elemis’ brand and as a result they conduct user and clinical trials on their food supplements. The Pro-Collagen supplement received incredible feedback, with 94% of people agreed that their skin felt firmer and their complexion appeared more youthful, with 93% aggreging that the condition of their hair, skin and nails were significantly improved. As a result the success of Pro-Collagen has exceeded expectations and sales and continuing to increase.
We managed to successfully enhance the formulations for Cleanse and Renew, as well as improving the packaging to create a more premium product that is better for the environment, without increasing costs. This ensures that Elemis continues to be a market leader within their field which broadening their customer appeal.
Elemis wanted to improve and develop their existing Cleanse and Renew products to improve the efficacy of the supplements and ensure they were offering their customers the best quality products that really work. They also wanted to explore alternative packaging options to be more in line with their company sustainability objectives. We worked with them over the course of 9 months to develop new improved formulations, that still included the same premium ingredients but with the addition of some additional hero botanicals to support the product claims. We also developed bespoke packaging which is recyclable and made from FSC board to support their CSR agendas whilst maintaining their ongoing commitment to premium high quality products.