With the global market for dietary supplements projected to reach new heights in the upcoming years, launching your own brand has never been more enticing. One of the fastest-growing categories within this sector is gummy supplements.
Combining the convenience and efficacy of nutritional supplements with the palatability of a sweet treat, gummy supplements offer a unique edge in this competitive market. Supplement Factory, boasting over two decades of expertise in supplement manufacturing, presents a comprehensive A-Z guide to gummy manufacturing, specially tailored for budding supplement entrepreneurs and established brands alike.
A: Appeal of Gummy Supplements
Gummy supplements offer an enticing alternative to traditional supplement delivery methods like capsules or tablets. The sweet taste and fun texture make them popular with both children and adults.
They’re perfect for those who struggle to swallow pills and offer a more enjoyable way to get essential vitamins and minerals. There is no surprise that Gummy’s are incredibly popular with children.
B: Balancing Act
Gummy manufacturing is a careful balancing act between taste, nutritional value, texture, and longevity. Finding the right equilibrium ensures a product that is both palatable and beneficial.
A competent manufacturing partner that undertakes thorough R&D should work together with you to find that perfect middle ground.
The joy of gummy supplements lies in the limitless customisation options. From various flavours and colours to unique shapes and sizes, there’s room for creativity in every aspect of gummy manufacturing.
The customisation of gummy’s should be used to tailor make your gummy to your target market. Creating a kids gummy? go for a fun shape or animal. Creating a vitamin D gummy? go for something golden that remind people of the sun.
D: Dosage Form Considerations
Although gummies have a wide appeal, they might not be suitable for every type of supplement. It’s crucial to consider the required dosage, stability, and taste of your chosen active ingredient.
Gummies require a large amount of non-active ingredients to help them keep their structure. As a result, the volume of your active ingredient is limited. This makes gummies better suited to high-concentration ingredients like vitamins and minerals.
E: Excellence in R&D
One of the keys to successful gummy manufacturing lies in robust Research and Development (R&D). R&D ensures that your gummies have the right balance of taste, texture, stability, and nutritional value. A poor R&D process could lead to gummies that are too powdery, unstable, or unpalatable.
At Supplement Factory, we offer an R&D package for just £1800, designed to help you develop a successful gummy supplement for your brand. Our belief is that your success is our success, and we’re dedicated to assisting you every step of the way.
F: Formulation of Gummy Supplements
The formulation process involves several steps, including ingredient selection, dosage determination, flavour development, and stability testing. This process requires expertise and precision, ensuring the final product is both efficacious and enjoyable.
G: GMPs and Regulatory Compliance
To ensure quality and safety, it’s essential that your gummy manufacturing process adheres to Good Manufacturing Practices (GMPs) and regulatory standards. Supplement Factory strictly follows all GMPs, offering clients peace of mind about the quality and integrity of their products.
H: High-quality Ingredients
When it comes to gummy supplements, using high-quality ingredients is paramount. Not only do these contribute to the efficacy of the product, but they can also enhance taste and texture. For example, using natural fruit extracts can enhance the flavour profile of your gummy, while offering additional nutritional benefits.
I: Ingredient Compatibility
While formulating gummies, it’s crucial to ensure that all ingredients are compatible with each other. Some ingredients can interact, altering taste, stability, or effectiveness. Our team at Supplement Factory can help you understand the potential interactions and make informed decisions about ingredient selection.
J: Judicious Testing
Quality control is integral to gummy manufacturing. Rigorous testing should be conducted to verify the content, purity, and stability of the product. This ensures that your gummies are safe, efficacious, and provide consistent benefits to consumers.
K: Knowledge of Your Market
Understanding your target market is critical for the success of your supplement brand. Are you targeting adults or children? Health enthusiasts or casual supplement users? The answers to these questions can guide your decisions about formulation, packaging, marketing, and more.
For existing brands we highly recommend you undertake a detailed gap analysis to maximise the chance of your new gummy supplement being a success. We offer a free gap analysis for existing brands. If this sounds like something that would benefit your brand, please contact us.
L: Labelling and Claims
Your gummy supplement labels should be both accurate and compelling. They must include the list of ingredients, health claims, nutritional information, suggested use, and any necessary warnings. At the same time, your labels should highlight the benefits of your product and why consumers should choose your brand over others.
There is a tricky balance between function and form when it comes to labelling your supplements. Using focus groups to help find the optimum label solution can be the difference maker between success and failure.
M: Manufacturing Methods
There are different methods for gummy manufacturing, including starchless moulding and traditional starch moulding. Each method has its advantages and suitability depending on the formulation and desired attributes of the product.
At Supplement Factory, we can guide you through these options to find the method that’s best suited to your needs.
N: Nutritional Profile
Given that gummies are often targeted at health-conscious consumers, it’s crucial to pay attention to their nutritional profile. Strive to keep sugar content as low as possible while maximising the amount of active ingredients.
Sugar free gummies have seen a sharp rise in popularity in recent years along with vegan gummies also becoming a hot product.
O: Ongoing Support
When starting your supplement manufacturing journey, it is of great importance that you find a manufacturer that has your best interests at heart.
At Supplement Factory, we’re not just your manufacturer; we’re your partner. We believe that your success is our success. We offer ongoing support to our clients, assisting with everything from formulation to packaging and regulatory compliance.
P: Packaging and Presentation
Your packaging can have a significant impact on your brand’s appeal. It should be visually enticing, easy to use, and protective of the product inside. Whether you opt for bottles, pouches, or boxes, making sure your packaging aligns with your target market its a vital step along the journey to success.
Q: Quality Assurance
Quality assurance in gummy manufacturing isn’t just about following GMPs. It also involves regular audits, supplier qualifications, process validations, and more. This ensures the highest quality product from every production batch.
R: Research-backed Ingredients
Including research-backed ingredients in your formulation can help to boost your brand’s credibility and appeal. Be sure to highlight these ingredients and the benefits they offer.
If you are making bold claims about the benefits of your supplement, do you have studies to back it up? Are these on your website or social platforms? Baseless claims will lose consumer trust and can be a death wish for a brand.
S: Shelf Life Studies
Before launching your gummy supplement, it’s crucial to conduct shelf life studies. These help determine the product’s expiry date and inform storage conditions. This information ensures your product maintains its quality, safety, and efficacy for consumers.
When working with a manufacturer, be sure that they supply this information before manufacturing starts.
T: Taste and Texture
The success of a gummy supplement heavily relies on its taste and texture. Consumers expect gummies to be a pleasant, sweet treat, and an unpleasant taste or texture can deter repeat purchases. That’s where R&D expertise comes in handy, ensuring your gummies have a taste and texture consumers love. No
U: Understanding Consumer Needs
Whether it’s a unique flavour or a specific health benefit, understanding what consumers want from their gummy supplement can set your brand apart from competitors. Conducting market research and customer surveys can provide valuable insights into these preferences.
You may identify a gap in the market for a new gummy supplement but is there a gap there for a reason? Do consumers need this? Is there a demand for this? Make sure you truly understand the market and your consumers.
V: Versatility of Gummy Supplements
Gummy supplements offer remarkable versatility. They can be formulated with a wide range of active ingredients, flavours, colours, and shapes. Whether it’s a heart-shaped multivitamin or a bear-shaped probiotic, the possibilities are endless. We are all well aware of the typical gummy bear, but why not try a different animal?
W: Work With Professionals
When it comes to gummy manufacturing, it pays to work with experienced professionals. As you have learnt from this blog, there is a lot that goes into a creating a successful gummy supplement. Be sure to ask your chosen manufacturer if they have any past successful products that they have helped produce.
X: eXceed Customer Expectations
To create a successful gummy supplement brand, it’s essential to exceed customer expectations in every aspect, from product quality and taste to packaging and customer service. Getting someone to buy your product once is good, but the market has moved to repeat business and subscription models. If your gummy supplement does not impress, then future purchases could be in jeopardy.
Y: Yield Optimization
Manufacturing yield optimization is crucial for profitability. Minimising waste, improving efficiency, and streamlining processes can result in significant cost savings. Although this is something that is dealt with by the manufacturer, it is important to get a knowledgeable and experienced partner that gives you confidence that they are being as efficient as possible.
Z: Zero Compromise on Quality
Lastly, but most importantly, there should be zero compromise on quality in gummy manufacturing. Quality is what earns customer trust, drives repeat purchases, and builds a strong brand reputation.
As your trusted partner in gummy supplement manufacturing, Supplement Factory is ready to help you navigate each step of this process. With our comprehensive R&D package, our experienced team, and our unwavering commitment to your success, we’re here to help you create a brand that stands out in the supplement industry.
Would you like to learn more about how we can support your journey in the supplement industry? Don’t hesitate to contact us today.