5 ways customers are using beauty food supplements

How can beauty brands enhance their customers’ beauty regimes in a meaningful and impactful way? Beauty from within is a growing practice for so many consumers, they are health conscious and product savvy.

Beauty brands who are looking to create beauty food supplements to complement existing skincare products, need to start by creating supplements respond to what customers are looking for and provide tangible benefits.

Skincare experts and dermatologists state that with skincare ‘consistency is key’ and food supplements are no different. We can work with brands to create supplements that consumers build into their daily beauty routine.

We have found these are the five main reasons consumers are demanding beauty food supplements and we’ve listed the most popular and effective ingredients that you should be considering using.

1. People use beauty supplements for anti-aging benefits.

By taking supplements rich in antioxidants, such as Vitamin C, Vitamin E, and Coenzyme Q10, people can prevent free radical damage, reduce inflammation, and slow down the visible signs of aging.

2. People also take beauty supplements to achieve clearer and brighter skin.

Hyaluronic acid is a popular and reportedly effective ingredient in the battle for clearer skin and anti-aging, also supplements containing ingredients such as zinc, biotin, and antioxidants can help improve the skin’s appearance, texture and tone.

3. Beauty supplements can also be used to promote better sleep.

Everyone looks better after a good night’s sleep. Melatonin, magnesium, and valerian root are all popular supplements that can help people achieve a deeper and more restful sleep.

4. Beauty supplements can be used to improve digestion and gut health.

Probiotics and digestive enzymes can help improve the body’s absorption of nutrients and help keep the digestive system running smoothly.

5. Beauty supplements are often taken to help boost energy levels.

We all want to appear and feel brighter, more vibrant and more energetic. Common supplements for energy include B-complex vitamins, chromium, and ginseng.

Creating the perfect supplement formula for your beauty brand.

With the right formula combination of active ingredients it’s possible to create a range of beauty food supplements that will leave the consumer feeling and looking brighter, fresher and with a more youthful appearance all round.

Getting the balance of key ingredients, in the right product form is an artform. We have years of experience in creating bespoke formulas, for international markets, that match bold label claims. Most importantly we promise quality and speed that’s unmatched by other manufacturers.

For support on your next beauty food supplements project, or to discuss a formula bespoke to your brand, get in touch with us on +44(0)330 311 2761 or request a quote.