Gummy Supplements are booming but what is driving the Gummy Supplement Market? 

4 mins

The gummy supplement market has been multiplying in recent years, and it doesn’t look like the trend will stop anytime soon. The market has expanded to incorporate all sorts of gummy products, and it’s still increasing as consumers experiment with different combinations of ingredients, flavours, and textures. In this article, we’ll look at what’s driving the popularity of gummy supplements and how you can get involved in this lucrative and expanding industry.

Consumers who prefer supplement gummies cite two main reasons for their popularity: convenience and taste.

01. Convenience:

Gummies are incredibly convenient to use because all you have to do is pop one or two in your mouth. They’re also delicious, so most people enjoy taking over a powder or tablet that lacks flavour. Plus, if you’re on the go and don’t want to measure out a large serving of pills, gummies are an attractive option.

02. Taste:

They come in flavours like cherry and grape—which makes popping more than one of these little supplements at once totally acceptable! However, it’s important to remember that while they may be tasty, they might not offer enough nutritional benefits compared to a traditional pill form.

03. Rising awareness on dietary supplements among consumers

Consumers are increasingly adopting dietary supplements and consuming them in various forms to meet their daily dietary requirements. The growing awareness among consumers on nutritional deficiencies, coupled with easier access to such products, is driving the gummy supplement market growth. The Google Trend analysis and the cross-sectional study revealed that during the COVID-19 outbreak in March 2020, the interest in immune-related compounds and foods like vitamins C and D, zinc, omega-3, garlic, ginger, or turmeric as their consumption increased rapidly. Improving immunity was the main reason behind the supplementation and changes in consumption of pro-healthy foods. Google Trend analysis has shown these interests were positively correlated with the interest in COVID-19 but adversely with cumulative cases or deaths.

04. Multivitamin Gummy Gaining Traction

The popularity of multivitamin gummies can be attributed to several factors, including their child-friendly format and added health benefits. According to research by Mintel, more than 1 in 3 consumers think that taking vitamins helps boost energy levels; gummy vitamins appeal directly to these consumers because they’re marketed as fun—not medicinal—products. Because of their appeal to young adults who have higher discretionary income (and a growing interest in maintaining health), companies have begun launching multivitamin gummies geared explicitly toward adults in addition to traditional children’s brands. As these products continue to increase in popularity, we expect multivitamin gummies will see widespread adoption over time.

05. Plant-Based Vitamin Gummies are in High Demand

Today’s health-conscious consumer has a lot of options to choose from when it comes to vitamin supplements. Plant-based gummies have been in high demand because consumers prefer vitamin supplements that use natural flavours rather than artificial ones. Plant-based gummies also have less saturated fat and cholesterol than traditional meat-based supplements, making them a good option for those following vegetarian or vegan diets. Another factor that makes plant-based vitamins and minerals gummies are more desirable are they are often fermented using probiotics (the same bacteria used in yoghurt), which provides additional nutrients that support digestion. Plant-based gummies also use fruit instead of gelatin as a binding agent, so there’s no risk of trans fats or heavy metals in these supplements.

06. Adults Dominating Global Gummy Market

The global gummy supplements market has witnessed a significant increase in demand from adults in the last few years. According to Grand View Research, the adult end-user segment dominated the market with a revenue share of more than 62% in 2020. Experts believe that gummies are more appealing to elderly adults because of their ability to mask unpleasant flavours and textures. Research also shows that seniors (who are unable to swallow pills) enjoy chewing gummies which makes taking their vitamins more enjoyable.

07. Demand for Organic and Non-GMO Gummy

Consumers are seeking to feel positive about what they are putting in their bodies, and plenty of people are starting to pay a lot more attention to where their food comes from. A primary reason for adopting organic products is less exposure to pesticides, chemicals and preservatives when compared to conventional crops. Consumers prefer to avoid using artificial jellies and chemicals that can compromise the quality of their health and wellness. Growth in demand for organic gummies has increased with strong demand for non-GMO gummies.

08. Innovative and appealing packaging

Packaging has become increasingly important for food and non-food industries regarding an appeal, innovation, convenience, flexibility, cost-effectiveness and targeting specific demographics. The fun texture, bright colours, and candy-like flavours have all contributed to gummies well-established popularity in the nutritional space. Gummy packaging innovations come in various shapes and flavours, have contributed to gummy market growth.

09. New Product Lunch and Innovation

Innovation is often a catalyst for growth, and in today’s health and wellness-focused market, it’s no different. Manufacturers are innovating products using natural ingredients such as fruit extracts, probiotics, and vitamins that offer additional nutritional value compared with their conventional counterparts. New types of gummies are constantly popping up—everything from protein-infused to CBD-infused and even caffeinated gummies. Manufacturers can now provide personalized nutrient profiles per age group or gender. This type of customization provides better support to concerned customers looking for ways to keep up their healthy diet regime. Over time, developments like these could have significant implications for gummy industry growth trends in the future.

10. More companies are getting into gummies.

The global gummy market size is expected to reach USD 42.06 billion by
2028, expanding at a CAGR of 12.6% over the forecast period. It’s no
surprise that more companies are getting into gummy supplements. The key factors include:

  • The increasing demand for gummies with increased nutritional benefits and changing dietary preferences among consumers due to changing lifestyles and perceptions regarding healthy food.
  • Governments undertake ongoing initiatives in various countries to support and encourage dietary supplements.
  • Rising awareness on dietary supplements among consumers.
  • Technological advancements in the product development process for supplements.
  • An increase in per capita spending on nutrition & wellness products, especially in developed regions, will boost the growth of the overall nutrition & wellness industry.

There is still an enormous potential for the explosive growth of gummies worldwide.


At Supplement Factory, we understand what makes your business successful. So, if you’re looking to step into or grow in Gummy Vitamin Market, we can handle all your needs. We are committed to taking your gummy product from concept to consumer.

We have the R&D capabilities to develop your idea from start to finish with customized programs, flexible and tailored services, and years of experience in the industry. We will assist you through the entire process from formulation, quality check, production, packaging, delivery, etc.

Our Gummy Ranges

  • Bones Supports
  • Energy Booster Gummy
  • Immune Vitalizer Gummy
  • Daily Wellness Gummy
  • Brain Booster Gummies
  • Hair Skin Nail Gummy
  • Collagen Gummy
  • Antioxidant Anti-Inflammatory Gummy
  • Custom flavours, shapes, sizes, and consistency tailored to your specifications!

If you’re interested in Gummy Manufacturing, please get in touch with us on +44(0)330 311 2761 or request a quote.

Supplement Factory

Written by Supplement Factory

Our team of industry experts not only work towards producing the highest standards of sports and health nutrition products, but also lend their knowledge towards educating the industry on the latest advances in products, ingredients and formulations.

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