30.04.2026
UK Supplement Trends — April 2026: energy and beauty tilt
A spring tilt toward energy and beauty as Caffeine, Taurine, Hyaluronic Acid and Biotin step up. Why summer products are briefed in the spring.
31.03.2026
UK Supplement Trends — March 2026: the functionals hold
The winter vitamins ease but Green Tea, Taurine and L-Theanine hold firm. Why the functional layer has become part of the UK formulation base.
28.02.2026
UK Supplement Trends — February 2026: the comedown
The New Year wave recedes and demand corrects across the board, but Potassium holds. How to separate the seasonal spike from the structural trend.
31.01.2026
UK Supplement Trends — January 2026: the New Year peak
The biggest month in the supplement calendar: the whole board peaks, Collagen hits a record 41% and Lions Mane surges. Why January is won in autumn.
31.12.2025
UK Supplement Trends — December 2025: winter beauty and immunity
Immune demand peaks while beauty surges for the gifting season, led by Collagen and Hyaluronic Acid. Why format is the commercial heart of beauty.
30.11.2025
UK Supplement Trends — November 2025: calm and focus arrive
The immune base holds as L-Theanine, Rhodiola and Green Tea rise together. Why the calm-and-focus stack is one of the safest bets in the data.
31.10.2025
UK Supplement Trends — October 2025: the immune build begins
Demand swings to the immune stack as Selenium surges and Zinc, D3 and Vitamin C rise together. Why immune products are briefed in autumn, not winter.
30.09.2025
UK Supplement Trends — September 2025: beauty steps forward
The August vitamin spike deflates and beauty-from-within steps forward, with Collagen climbing to one of its strongest months. Why it matters.
31.08.2025
UK Supplement Trends — August 2025: the multivitamin spike
The most extreme reading in our record: every core vitamin above 60% as comprehensive multivitamin briefs surged, with L-Tyrosine the standout.
31.07.2025
UK Supplement Trends — July 2025: the market cools
A broad, orderly cooling across the UK Formulation Index, but Creatine rose against the tide. How to read a soft month and spot real momentum.
30.06.2025
UK Supplement Trends — June 2025: minerals surge
Magnesium surges to the top of the UK Formulation Index for the first time as minerals boom. Why Magnesium became the market’s defining active.
