The healthy ageing conversations that are driving the beauty food supplements market.

For beauty brands that are looking to create or add a food supplement to their range it is important to understand, what exactly do the customers want?

Below, we have summed up the key conversations that are driving purchasing choices in the beauty food supplements market right now.

Aligning your supplement product formula to these key topics can provide you with strong product differentiation so that your brand can create a product that:

• Is unique to your brands USP’s
• Clearly delivers what the customers are looking for
• Can make bold performance or label claims

Collagen for healthy skin and hair appearance

As we age, our body’s natural production of collagen decreases, customers are turning to collagen for improvements in their skin and hair.

The top two collagens available on the market are bovine or marine collagens however for a vegan market there are supplements we can introduce that mimic the effects of collagen in the body and offer a great alternative.

NMN and cell replenishment

NMN is often quoted as a beauty superfood and with strong claims in reversing the signs of ageing across a visible, mental and even cellular level it is no surprise.

NMN supplements are generally taken orally and they can also help to increase collagen production.

More than just the visible benefits, NMN is hailed for its positive affect on cognitive ability and heart health. Keeping us all focused, fitter and looking healthy as we continue to age, no wonder as a supplement it is in such high demand.

Cognitive health and ageing

The relationship between nutrition and cognitive health is an important one. As individuals, we are becoming more aware that how we feel internally affects what our bodies project externally.

This isn’t just about a happy outlook and positive mental attitude. Forwell balanced cognitive health we need to look at our sleep, ability to relax, energy levels and our focus levels.

To support this, in older adults, we could look to introduce supplements that feature: Magnesium, B Vitamins, L-Theanine sourced from Green Tea, Ashwagandha and Valerian Root.

Gut health

Quite often, the skin conditions and blemishes that we see are visible signs of poor gut health. Therefore, it is essential that beauty brands support their customers in nurturing beauty from within.

Your individual gut flora drives your skin microbiome, problems such as rosacea, skin dryness and irritation as well as dermatitis and eczema can be traced back to gut health.

Incorporating the right probiotic strains, along with vitamins and antioxidants, into your beauty food supplements formula means you can create a product that really does help people to shine from the inside out.

Hormonal health and ageing

Food Supplements that are aimed towards helping hormones and mood balance contain vital vitamins and minerals that we are possibly not getting through our diet.

They can also provide antioxidants which may help protect against the effects of ageing on hormones.

Some specific food supplements that may be beneficial include omega-3 fatty acids, probiotics, Vitamin D, Vitamin B complex, and magnesium.

Additionally, supplements like ashwagandha, maca root, and chasteberry may also help support proper hormonal balance.

For support on your next beauty food supplements project, or to discuss a formula bespoke to your brand, get in touch with us on +44(0)330 311 2761 or request a quote.