Probiotics seem to be mentioned everywhere these days, but what should you take into consideration when deciding to launch a probiotic product?
Traditionally people turned to probiotics in the form of yoghurt and dairy products, however due to the convenience of being able to take supplements on the go, the market has shifted to alternative methods in the form of capsules, tablets and powders.
The supplement industry has seen rapid growth over the last 18 months due to a shift in consumer behaviours and a greater focus on proactive and preventative health and wellbeing which goes beyond the traditional multivitamin. Consumers are becoming more educated in the benefits of probiotics and are not only turning to probiotics for digestive complaints, but also the positive impact they can have on mental health, women’s sexual health and supporting the immune system.
After discussing with our clients the increased focus on probiotics and trends within market we recently made the decision to invest in our own onsite probiotic facility. Our BRC GMP AA and NSF certified new probiotic facility, uses our in-house expert development team to develop innovative products which will be manufactured with state-of-the-art equipment, temperature, and humidity control storage and processing facilities, enabling rapid processing time. Therefore allowing us to deliver a product that engages the target audience and gives confidence in a high quality product.
How are probiotics made?
Probiotics we use are made by selecting the strain of microorganism you want, then growing them in media, fermentation and then concentrating them in a centrifuge and finally blending them into a powder. We then can use this probiotic powder to make capsules, tablets or keep it in a traditional powder format.
What strain should we use?
There are thousands of individual probiotic strains, but many of these have limited studies demonstrating the health benefits and associated claims. There are a few key strains that have well documented health benefits;
Lactobacillus acidophilus has been studied extensively looking at improving overall digestive health as well as investigating how it can enhance your immune response to harmful bacteria.
Lactobacillus Rhamnosus can strengthen overall immune functions and also address feelings of anxiety and reduce the symptoms of depression.
- bifidum strain research has focused on the prevention of gastrointestinal infections and it was also seen that it helps in the breakdown of fibre, leading to less bloating.
Our expert team of food technologists and nutritionists have access to all the up-to-date studies and strains, to blend the correct strains to meet your needs and we can even support you with your product marketing and what claims you can make to give you a competitive edge!
Supplement Factory can help you with end-to-end probiotic supplement production, including innovative formulation, on trend flavours, clinical study data, as well compliant labelling and packaging, delivering an end-to-end solution for you.