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Supplement Trends 2021

In this article, we will look at supplement trends and popular food ingredients set to explode throughout the market in 2021. From functional foods to dietary convenience, the industry changes frequently year on year.

The global health supplement market size was estimated at 123.28 billion dollars in 2019, projecting an expansion of 8.2% during 2019-2027. Factors, such as rising health concerns during the coronavirus pandemic, changing lifestyles and dietary habits have been driving popular demand for specific vitamins and minerals.

A positive outlook towards the sports nutrition market is also among major driving factors. Global sport events are pointing more towards encouraging athletes to focus and improve not only physical strength but mental strength also.



The Covid-19 pandemic is surging the demand for immune health supplements across the globe. This growth is attributable to the rising reconsideration of health and wellbeing globally. They are persistently trying to dodge or block any type of infectious disease by consuming immunity boosters filled with fatty acids, minerals, herbal extracts and vitamins.

Immunity vitamins are as popular as hand sanitisers, masks and anti-bacterial cleaners recently, as people stock up to prepare themselves to fight the virus.


Mental Health

Mental health supplements aren’t necessarily linked to the brain specifically, but begin to provide a routine for the consumer, allowing them time to relax and have time to themselves. These supplements are based around focus, stress relief and sleep, helping to improve the overall daily experience and improve the mindset with better sleep, a clearer mind and the ability to get tasks complete quickly, allowing more free time.

supplement trends nootropic

Nootropics have been booming throughout the industry, pointing more towards athletes and gamers, improving focus and brain function, pushing for better results. Now, this is slowly moving into the every-day life management category for better results in work settings. This, combined with a sleep supplement to help reduce the amount of time trying to fall asleep, allows for a more energetic morning.

Probiotics are also starting to fall into this category, as you focus on benefitting the body from the inside out, a lot of beneficial factors are being linked to a healthy microbiome level within the gut. Beauty, digestion and overall mental health have key links that believe probiotics are the secret to self-improvement.



For many consumers, reading food labels might be inspired by a variety of factors, from making balanced choices, to keeping an eye on macro nutrients and environmental concerns. According to label inside, consumers believe a brand or manufacturer is transparent if a label provides three key components:

  • A complete list and description of ingredients
  • In depth nutritional information
  • Information about allergens, how the product was produced and where the ingredients were sourced

Many brands are stepping up and sharing the information through the release of information through their manufacturers or warehouses. However, it is one for the consumer to read this information, but how do they begin to trust in it and believe it? Most believe that in order for food transparency to be effective, the brand must share its believes and values on topics and what they value most within its information.



Fibre is an indigestible carbohydrate that plays an important role in maintaining better overall health. Fibre is available in two formats – soluble and insoluble. It is efficient at keeping the body’s hunger and sugar levels balanced. Fibre often factors into supplement trends as people begin new year resolutions, however it is vital for a balanced diet.

Globally, the lifestyle of people has changed in developed and developing countries, meaning people are running around the clock to earn a living. This means people have less time for the preparation of high fibre meals and fresh fruits and vegetables, often opting for easier options while on the go. This has led to consumers beginning to take fibre supplements in order to gain sufficient levels of fibre within the body in either a powder or capsule format.


Supplement Trends olive oil

Olive Oil

Olive oil is the natural oil extracted from olives – around 14% of the oil is saturated fat, whereas 11% is polyunsaturated, similar toomega 3 and 6 fatty acids. The predominant fatty acid in olive oil is oleic acid, making up around 73% of the total oil content. Studies show that oleic acid reduces inflammation and may even have beneficial effects on genes linked to cancer.


Meal Kits

Since lockdowns began globally, delivery services such as takeaways, meal kids and grocery boxes have seen a surge in growth, over half the population have purchased one form of the above in the past year.

Do it yourself meal kits in both supermarkets and from online services have grown by 114% as the UK aims to make their favourite restaurant meals at home.