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Vitamin D is now the UK’s most popular single food supplement as sales of vitamin D supplements increased by 7% in 2018.

According to Mintel, around 33% of supplement buyers and consumers chose to purchase vitamin D supplements, followed closely by vitamin C at 27%. Around £442 million was spent on vitamins in 2018 within the UK, up from £417 million in 2013, with sales predicted to rise to £447 million by 2023.

Vitamin D helps the body to regulate the amount of calcium and phosphate within the body and is important for the maintenance of healthy teeth and bones. The body creates vitamin D from sunlight while outdoors, as the rays hit your skin. However in the winter months, there is a shortage of bright sunlight and people often feel the effects of a lack of vitamin D and sunshine.

The NHS recommends that people should consume vitamin D supplements between October and March, advising that people will find it difficult to source enough vitamin D from food alone in the colder months, everyone including pregnant women and the elderly should consider consuming a vitamin D supplement containing more than 10mg of vitamin D during autumn and winter.

Within the UK, a trend has been spotted as the general public begin to take a proactive approach to finding the best well being products to stay happy and healthy. The interest in health is expected to be a major driver in the rise of vitamin supplements being purchased and consumed, boosting supplement sales.

Around 60% of the British population have consumed a food supplement within the past year, with 33% of this population claiming to consume a food supplement daily. 38% of women claim to consume vitamins every day, compared to 29% of men.

While vitamin D has increased throughout all age groups, the highest change was seen within the age 35-55 category, rising from 22% to 35%.


When should you take a vitamin D supplement?


Some research links vitamin D levels to bad sleep quality. Several sleep studies associate low levels of vitamin D within your blood to a higher risk of sleep disturbances and poorer sleep quality.

To ensure vitamin D is well absorbed within the blood and doesn’t affect sleep, it is recommended that the supplement is taken in the morning with breakfast.

If you would like to know more about Vitamin D supplement manufacturing and ingredients, please call us at +44(0)330 311 2761, or click here to request a quote.