Ameri-Vita is a fast-growing wellness brand building its UK presence with a product range focused on convenient, premium supplement formats. The brief was to support the launch and scale-up of products for the UK market, while maintaining the brand’s premium positioning and ensuring formulations were suitable for local expectations and requirements. With multiple SKUs across both gummies and liquid supplements, the project required careful coordination across development, compliance and supply. The product range currently includes multivitamin gummies, iron gummies, lutein eye health gummies, liver support drinks and liquid iron sachets.

Ameri-Vita has established a clear and growing UK-facing offer, with a live range of wellness supplements across several key health categories. The brand’s public positioning centres on premium formulations, ease of use and broad consumer appeal, supported by products that feature specialist ingredients and convenient delivery formats. Through close project support and ongoing account management, the customer has been able to build momentum in the UK market and develop a product range aligned with its brand values.