Predicted Supplement Trends 2019

The UK’s nutritional supplement market is expected to reach £13 billion growing at a CAGR of 6% by 2023.



The Vitamin Segment – Global dietary Supplements Market 2018-2023

It is no secret that vitamins have been a staple with food supplements since the 1900s. They are a fantastic way to avoid the flu season, boosting immunity and overall health as vitamins and minerals are an essential part of everyday health. The global food supplement market was valued at $96 billion in 2017 and […]

The Growing Demand for Dietary Supplements in the UK

The dietary supplements market, which includes vitamins, herbs, enzymes, amino acids and minerals is booming within the UK. According to a report in Optimum Nutrition Magazine, the nutritional supplement marketing in the UK in 2016 was valued at £431 million.

How Supplements Became ‘Cool’ To Millennials

Supplements are no longer associated with just bodybuilders or the over 50’s. With the rise of concern for general well-being becoming apparent within the millennial generation which is over 75 million strong, the supplement industry is seeing a surge in demand for health boosting vitamins and minerals; as well as several new companies swooping in.

The History of Vitamins

Between 2000 and 2017, retail sales of nutritional vitamins have more than doubled from $17 billion to over $36 billion. 52% of Americans state now that they take a form of dietary supplement, with over 65% of the UK public saying the same thing.

Asian countries barely consume half the recommended daily intake of calcium

Within China, India & Indonesia, Asia’s most populous countries, the average intake stands at around 338mg per day. This is far below the recommended daily intake of 1,000mg. Other Asian countries have a similarly low calcium intake ranging between 175mg to 500mg per day.

Should Children Take Vitamin Supplements?

According to the Deparment of Health, parents should provide vitamin supplements for children between the ages of 6 months and five years. Children should be consuming vitamin A, C and D supplements, as well as calcium government advice says.

Doctors Could Benefit from Taking Dietary Supplements

With the multiple pressures faced by healthcare professionals, taking dietary supplements that have been clinically shown to benefit athletes and military personnel could benefit their lives.

The Rise Of Gummy Supplements

Gummy Supplements are commonly a popular way of persuading children to consume vitamins and minerals while thinking they are getting a sweet treat. However, the gummy supplement trend is picking up with adult consumers.

Why Are Nutraceuticals So Confusing?

Consumers are often confused by the term “nutraceuticals”. Throughout the years, an increasing number of dietary supplements have become readily available through big retail stores such as supermarkets and health and wellness retailers as well as pharmacies. But how do they differ from regular food supplements and pharmaceuticals? Where do they fit?

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