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Vitamin D – The New Best Seller

Vitamin D is now the UK’s most popular single food supplement as sales of vitamin D supplements increased by 7% in 2018. According to Mintel, around 33% of supplement buyers and consumers chose to purchase vitamin D supplements, followed closely by vitamin C at 27%. Around £442 million was spent on vitamins in 2018 within […]



Asian countries barely consume half the recommended daily intake of calcium

Within China, India & Indonesia, Asia’s most populous countries, the average intake stands at around 338mg per day. This is far below the recommended daily intake of 1,000mg. Other Asian countries have a similarly low calcium intake ranging between 175mg to 500mg per day.

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