You have your product proposal and the key ingredients that you’d like to use within your products. But how can you market them correctly? How can you be sure that you can claim its benefits properly and in the correct format within Europe?
Consumers are often confused by the term “nutraceuticals”. Throughout the years, an increasing number of dietary supplements have become readily available through big retail stores such as supermarkets and health and wellness retailers as well as pharmacies. But how do they differ from regular food supplements and pharmaceuticals? Where do they fit?
