Private label meal replacements have grown consistently since their commercial inception in early 1970. Though at this time they were not modified specifically for weight loss and health benefits, they were used primarily in hospitals and nursing homes. Today’s private label meal replacements are steering towards more ‘healthy’ and ‘natural’ and offering more within each sachet. A key driver in the market are the added health benefits; a multitude of vitamins, minerals and antioxidants are included to help prime the body for its desired result.
