Veganuary launched in the UK in January 2014, aiming to encourage consumers to try a vegan lifestyle for the month of January.
According to a report of the global protein market, casein is anticipated to expand at a steady pace from 2018 to 2025. Considering the number of factors driving the purchase of casein and caseinate, the casein market is predicted to provide a CAGR of 4.8% between 2017 and 2025.
Omega 3’s benefits have once again been highlighted in a Norwegian study demonstrating the positive effect a maternal diet rich in the omega can have on a child’s problem-solving abilities. The researchers behind the findings suggested that a mothers’ intake of omega 3 fatty acid DHA (docosahexaenoic acid) during pregnancy was associated with an infant’s […]
The sugar tax on soft drinks has come into force within the UK. From the 6th of April, manufacturers will be charged a levy on any high sugar drinks they sell to the public in retail stores.
Research from Mintel finds that as many as one in four (24%) of the British public have consumed a sports nutrition product in the past 3 months, with the highest segment being 42% of men aged 16-24.
Gummy Supplements are commonly a popular way of persuading children to consume vitamins and minerals while thinking they are getting a sweet treat. However, the gummy supplement trend is picking up with adult consumers.
A ketogenic diet is becoming a well-known dieting strategy within the UK and USA, but what is a keto diet and what are the results like? The keto diet is well known for being a diet containing low carbohydrates, where the body can produce ketones within the liver and used as energy instead of sugars from foods. Celebrities such as Halle Berry and the Kardashians swear by this trending diet, boosting it to rank within the top 10 most Googled diets in 2017
You have your product proposal and the key ingredients that you’d like to use within your products. But how can you market them correctly? How can you be sure that you can claim its benefits properly and in the correct format within Europe?