Retailers Are Gaining Interest in the Wellness Category

The health and wellness industry is currently worth around $3.7 trillion dollars, according to a Global Wellness Institute Estimate, which has caught the eye of leading retailers. Since October 2016, the global wellness industry grew by 10.6% within the last 10 years. In 2013, the market was estimated to be around a $3.36 trillion market, […]



How Supplements Became ‘Cool’ To Millennials

Supplements are no longer associated with just bodybuilders or the over 50’s. With the rise of concern for general well-being becoming apparent within the millennial generation which is over 75 million strong, the supplement industry is seeing a surge in demand for health boosting vitamins and minerals; as well as several new companies swooping in.

EFSA – Are your health and nutrition claims allowed?

You have your product proposal and the key ingredients that you’d like to use within your products. But how can you market them correctly? How can you be sure that you can claim its benefits properly and in the correct format within Europe?

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