What are claims? While researching for your next beauty product you may notice that a lot of vitamins and minerals come equipped with EFSA approved health claims that can be placed on pack. However, unlike health claims, a beauty from within claim regulates what you can say from a visual perspective, allowing you to be […]
You have your product proposal and the key ingredients that you’d like to use within your products. But how can you market them correctly? How can you be sure that you can claim its benefits properly and in the correct format within Europe?