You have your product proposal and the key ingredients that you’d like to use within your products. But how can you market them correctly? How can you be sure that you can claim its benefits properly and in the correct format within Europe?
As the nutraceuticals industry evolves to meet the growing needs of consumers, branded ingredients supported by clinical research offer added value to product developers. Because consumers are increasingly demanding unquestionable quality and efficacy, branded ingredients will increasingly play a fundamental role within the marketplace.